Audience

Multifamily corporate staff that include:

• Marketing Coordinators, Marketing Managers and Marketing Executives.

Multifamily property staff that include:

• Property managers and possible leasing agents

RealPage internal staff that include:

• Account Managers, Implementation Consultants, Engineering and Product Managers

Challenge

RealPage Client:
Allow user to create a new property website from set up to go live through 100% self service. This includes selecting their plan, website theme design and uploading and/or adding all marketing content.

Full control to edit and customize their website theme.

Allow user to purchase other RealPage marketing products that can be added to their website theme. A first for RealPage in self service purchase and implementation.

Product Managers:
Give product time back to focus on innovation and execute product vision.

RealPage Account Management / Implementations:
Reduce time it take to onboard a new website customer with RealPage White Glove Service.

Add workforce optimization experiences that allow Account Managers / Implementations to handle more White Glove Service clients.

User Research

The Pitch

UX Practices

Design: Self Service Website Launch

Design: User Dashboards

Design: Edit Site / Manage Content